YouTube Sensation LaurDIY to Launch Fall 2018 Series of Personally Designed Crafting, Fashion & Lifestyle Collections at Michaels Art & Craft Supply Stores THIS WEEK
Following the popularity of licensed sleepwear and tech accessories and to answer the high consumer demand for more LaurDIY products, YouTube sensation and leading social media influencer LaurDIY (Lauren Riihimaki) will roll out five other fun, exciting collections over the next three months, inspiring her 8+ million YouTube subscribers and 18+ million overall social media fans to embrace their own creativity!
In late August, LaurDIY’s fashion crafting line will revolutionize fashion crafting and let you transform ordinary apparel into unique fashion pieces. With four themes – Galaxy Gurl, Sweetie Pie, Unicorn Whimsy, Vintage Rebel – each has its own color scheme, graphics, phrases and holographic effects, and include such supplies as bright fabric paints with glitter and fuzzy pattern finishes, brushes and sponges, peel-and-stick stencils, iron-on holographic sheets, glitter letters, patches and a denim distress kit.
In August, LaurDIY’s free-spirited, colorful aesthetic comes to jewelry kits. Along with Mini DIY Kits, with materials for one project, there are nine full-size kits – Cording, Galaxy, Gemstone, Natural Festival, Neon Festival, Pet Jewelry, Stretch, Sweetie Pie and Wire – allowing you to create necklaces and bracelets from beads, charms, tassels, pom-poms and other items. Separately available are various bead mixes, hemp cord mixes, colored stretch cords, charm packs and charm bracelet jewelry bases, as well as jewelry storage packs and tools. From $4.99 to $24.99, exclusively at Michaels, Joann Fabric and Crafts and Walmart Canada in August and Pat Catan’s, Walmart.com/jet.com, Ardene in September.
With over 8 million YouTube subscribers and 18+ million total fans and followers, Lauren Riihimaki (a.k.a., LaurDIY) is a YouTube sensation and popular vlogger focused on DIY crafting across fashion, lifestyle and fitness. In addition, she hosts a Facebook Watch series, “Served By LaurDIY,” offering short videos on easy-to-make snacks. She is also known for her original satiric music videos “DIY Queen” (#1 on iTunes) and “My Side” (a parody that amassed more than 24 million views, featuring fellow YouTuber and bf, Alex Wassabi). In 2017 her DIY chops earned her a Streamy Award in the Lifestyle category. Follow on YouTube, Twitter, Instagram, Facebook, Tumblr and snapchat (laurdiy).